Every business is expected to be a going concern and should keep profiting, employing and improving the economy. But issues that may cause drop down in profit making may arise due to human error, competition, or customer request not met etc.
When these issue comes up, a call for re-branding is expected. Branding is a way of identifying your business. It is how your customers recognise and experience your business. A strong brand is more than just a logo; it's reflected in everything from your customer service style, staff uniforms, business cards and premises to your marketing materials and advertising.
Sometime the name of the business, colour, or logo might need to be change. This may affect the content of the business in some cases. This is because customers can also change their mind on a particular product if they have taken it for a long period of time.
Aside these, new businesses need creative branding in other to stay in the market for a long period.